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The Courted Blog

Discover market insights, real-world success, and the latest from our team.

Featured Posts

Real Estate Marketing Has an Insight Problem, Not a Data Problem

Discover why the future of real estate marketing isn't about more data—it's about better insight. Learn how AI, MLS-powered market intelligence, and strategic guidance are helping agents and brokerages deliver more value to clients.

Recruiting
Data & Technology

60% of a Watermelon vs. 99% of a Grape - The Real Driver of Agent Retention

Howard Hanna lost just 5% of its sales volume in 2025 — the best retention performance among the Top 25 brokerages. The secret wasn't higher splits. It was helping agents grow their production. Here's what that means for every brokerage competing for talent in 2026.

Recruiting

How Michael Saunders & Company Uses Courted to Power Recruiting and Retention

Michael Saunders & Company, a luxury real estate brokerage, used Courted’s predictive analytics and AI-powered tools to recruit top agents, boost retention, and successfully expand into new markets.

Recruiting
Case Study
Data & Technology

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Recruiting
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Recruiting Is a Sales Funnel. Treat It Like One.

The best recruiting organizations don't just build lists of agents - they build pipelines. Treating recruiting like a sales funnel creates clearer priorities, better follow-up, stronger accountability, and gives AI and automation the clean data they need to become exponentially more useful. There is a useful way to think about recruiting that has surprisingly little to do with recruiting.

Podcast: Why Timing Is Everything in Real Estate Recruiting

How to Write Personalized Real Estate Recruiting Outreach in 60 Seconds with AI

Learn how real estate brokerages can use Courted’s ComposeAI to turn agent production data into personalized recruiting emails, texts, and call scripts in under 60 seconds.

9 Conversations a Day That Can Transform Your Brokerage

A simple daily habit for real estate leaders: 3 new recruiting contacts, 3 follow-ups, and 3 retention touches to consistently grow and protect your brokerage.

Courted & Cloze partner to power data-driven recruiting and retention for modern brokerages

Brokerage leaders can now access rich agent intelligence and AI-powered outreach tools in one connected system through Courted and Cloze.

Courted and Epique Realty Announce Strategic Partnership to Empower Agent Growth

Courted and Epique Realty are excited to announce a new partnership that brings the leading agent attraction and retention platform to all Epique agents

Courted & Co-Founder and CEO Sean Soderstrom Win Inman's Innovator of the Year Award

Courted Co-Founder & CEO Sean Soderstrom has been honored as Innovator of the Year at the 2024 Inman Innovator Awards. Under his leadership, Courted has transformed real estate recruiting with AI-powered solutions, revolutionizing agent retention and brokerage growth.

Courted’s Agent Recruiting Platform Recognized in Multiple Categories in Inman’s Innovator Awards

Courted is honored to be recognized at the 2024 Inman Innovator Awards in multiple categories, including Company of the Year and Most Innovative Use of AI. This recognition highlights our dedication to revolutionizing real estate recruiting and retention with cutting-edge AI solutions.

[Webinar] How To Recruit Agents Like A Pro: Real Recruiting Tactics That Actually Work

Watch our expert-led webinar featuring Katey Dallosto and Courted CEO Sean Soderstrom to learn proven, actionable recruiting strategies that real estate leaders can implement immediately. No fluff - just results.

Watch the Agent Recruiting Masterclass with Courted CEO Sean Soderstrom

Watch Courted CEO Sean Soderstrom’s masterclass on brokerage growth, covering agent recruiting, retention, and best practices for organic expansion. Hosted by The Locker Room.

Future-Proof Your Brokerage: Insights from Industry Leaders [Webinar]

Discover expert strategies to future-proof your brokerage from the Presence Panel event. Learn how brand identity, targeted recruiting, and AI-powered insights can help brokerages stay competitive through 2025.

Need tactical advice on how to recruit agents? Tune in to Courted’s webinar

Join Valerie Burmester, Founder of Beyond Brokers Consulting, and Sean Soderstrom, CEO of Courted, for an expert discussion on agent recruiting strategies. Moderated by Chris Camp, this conversation dives into best practices, outreach efficiency, and how technology transforms recruiting success.

Mike DelPrete Interviews Courted CEO Sean Soderstrom [Podcast]

Mike DelPrete sits down with Courted CEO Sean Soderstrom to discuss AI-driven agent recruiting, brokerage growth strategies, and how Courted predicts agent departures with 80% accuracy. Listen now on Spotify and Apple Music.

Jack Conway recruited $130M with Courted - Customer

Carol Bulman, CEO & Chairman of Jack Conway, shares a testimonial on the success of using Courted for recruitment, highlighting the significant return on investment.

Recruiting Is a Sales Funnel. Treat It Like One.

The best recruiting organizations don't just build lists of agents - they build pipelines. Treating recruiting like a sales funnel creates clearer priorities, better follow-up, stronger accountability, and gives AI and automation the clean data they need to become exponentially more useful. There is a useful way to think about recruiting that has surprisingly little to do with recruiting.

9 Conversations a Day That Can Transform Your Brokerage

A simple daily habit for real estate leaders: 3 new recruiting contacts, 3 follow-ups, and 3 retention touches to consistently grow and protect your brokerage.

What Makes a Successful Recruiter? The Three Systems Every Brokerage Needs

The highest-performing recruiting organizations don't win because they have more charismatic recruiters. They win because they've engineered a repeatable advantage.

How Predictive Analytics Improves Agent Recruiting

Learn how Courted’s Potential to Move and Potential to Grow scores help brokerages identify agents most likely to change firms, predict future production, and prioritize recruiting and retention efforts.

How to Write Personalized Real Estate Recruiting Outreach in 60 Seconds with AI

Learn how real estate brokerages can use Courted’s ComposeAI to turn agent production data into personalized recruiting emails, texts, and call scripts in under 60 seconds.

How Predictive Analytics Improves Agent Recruiting

Learn how Courted’s Potential to Move and Potential to Grow scores help brokerages identify agents most likely to change firms, predict future production, and prioritize recruiting and retention efforts.

Real Estate Marketing Has an Insight Problem, Not a Data Problem

Discover why the future of real estate marketing isn't about more data—it's about better insight. Learn how AI, MLS-powered market intelligence, and strategic guidance are helping agents and brokerages deliver more value to clients.

How Michael Saunders & Company Uses Courted to Power Recruiting and Retention

Michael Saunders & Company, a luxury real estate brokerage, used Courted’s predictive analytics and AI-powered tools to recruit top agents, boost retention, and successfully expand into new markets.

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Recruiting
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