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Courted in the News
Your brokerage doesn't have a recruiting problem. It has a profitability problem
Recruiting has become the default growth strategy for brokerages, but it’s not always the fastest path to a higher valuation, Troy Palmquist writes. He talks to brokerage valuation and marketplace co-founder Rob Wolf of Fiji about why operational efficiency, not headcount, is what truly drives enterprise value.
Courted: 16% of agents changed brokerages in 2025, but ‘trading up’ doesn’t equal more sales volume
Courted’s 2025 recruiting and retention report found 16% or about 230,000 agents changed brokerages, representing $590 billion in sales volume. The top 100 brands posted a 1.9:1 recruit-to-loss ratio but only $42 billion net volume gain, or 1.8% growth, due to a 46% productivity gap between incoming and outgoing agents.
Real Estate's Next Frontier: Cloze and Courted Forget AI-Powered Talent Ecosystem
In a significant stride for real estate technology, an innovative integration between Cloze CRM and Courted, a leading recruiting and retention platform, was unveiled on October 29, 2025. This strategic partnership is set to revolutionize how real estate brokerages identify, engage, and retain top talent, creating a "Connected Brokerage" ecosystem where data-driven insights meet sophisticated relationship management.
Research Study: What Agents Really Want in a Brokerage
Mike DelPrete, in partnership with Courted, reveals that agents want more than tech and financial perks - they value emotional alignment, accessible leadership, and real belonging. For the full story, listen to the hour-long podcast featuring Courted CEO Sean, where he digs into the research and what really keeps agents loyal.
