Industry leader and strategist Mike DelPrete recently sat down with Courted co-founder and CEO, Sean Soderstrom, for an insightful podcast episode.

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In their conversation, Sean shared his journey from co-leading McKinsey & Company’s real estate practice to spearheading expansion for Compass in its early years, and now to his current role at the helm of Courted. He delved into the numerous lessons learned along the way and how these experiences have shaped the agent recruitment and retention platform that Courted offers.

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Sean discussed the critical strategies brokerages must adopt to grow effectively. He emphasized the importance of precisely targeting agents for recruitment, personalizing communications, and implementing a diligent follow-up system to build strong relationships throughout the recruiting process.

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Sean also highlighted Courted’s innovative use of its proprietary AI prediction engine, which can accurately forecast the departure of 4 out of 5 agents from their brokerage. This technology significantly enhances the efficiency of a brokerage’s recruiting function.

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Furthermore, Sean elaborated on Courted’s commitment to agent retention. He introduced Courted’s Agent Accomplishment features, which add valuable context to agents’ transactions and enable managers to send personalized congratulations quickly. This functionality not only boosts morale but also saves managers precious time.

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After recording, Sean shared his journey and his perspectives on the real estate industry with Mike’s university students.

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Listen to the full podcast on Spotify and Apple Music.