Sean Soderstrom, Co-Founder and CEO of Courted joins the Keeping it Real Podcast with host D.J. Paris. Sean talks about his background and describes his career shift. Sean discusses the importance of technology and sophisticated tools to support all the processes and data that are available to brokerages and teams now. Last, Sean emphasized the role of having a system that gathers all the data in one place.

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About Courted:

‍Courted is a real estate recruiting & retention platform.

For recruiting, Courted helps you to do the following in less time:

• Recruit the right agents using Courted’s predictive analytics. Identify rising star agents and those most likely to leave their brokerage using Courted’s proprietary analytics. Focus only on the agents near your office(s)
• At the right time by analyzing the right time for the agent to move between companies - understanding when agents are most recruitable (eg no active or pending transactions) and high likelihood to move. Courted successfully classifies 4 of 5 agents who leave their company before they leave
• With the right message using generative AI to come up with high quality recruiting call scripts, emails and texts in an instant. All messaging is personalized to the agent, your connection to the agent and your value proposition

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For retention, managers can:

• Identify agents who are vulnerable to leave your office: for example, of your agents who produced last year, who hasn’t closed a deal in the last 90 days, who have no active or pending transactions right now, flagged by AI models as high potential to move
• Know who to celebrate in real-time, all in one easy-to-access place
• Bring more specificity to your coaching conversations while doing less prep work using the agent profiles

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Tune in to the recording below:
Website: https://keepingitrealpod.com/top-agent-interviews/recruiting-real-estate-agents-with-predictive-analytics-and-a-i-sean-soderstrom/
Youtube: https://www.youtube.com/watch?v=Rb6gr40e8y0

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